2020–Present→
Takeout Order
Brand system, growth creative, and fulfillment product — $3.8M
- Brand
- Product
- Growth
Los Angeles
Dhanai Holtzclaw
Art direction & product design
Creative lead who owns how it looks and how it works — art direction, product design, and the build when it helps.
Work
Selected work
Brand craft and product systems — filter by lane
Approach
Own the look, the loop, and the ship
01
Art direction
Brand systems, campaigns, motion, and taste — the look and feel people remember.
02
Product design
Flows, IA, and interfaces for operators and end users — how the product actually works.
03
AI + ship
Generative creative as a production system, and Next.js when building beats briefing.
Creative
Art & direction
AI generative, directed shoots, and social.
Falling Greens
Meta ad creative for a self deprecating golf t-shirt collection. Tools: Nano Banana, Kling, Edits
As The Wind Blows
All generative Instagram story. Tools: Nano Banana, Seedance, Edits
Clothes Pinned Course
Meta ad creative for a self deprecating golf t-shirt collection. Tools: Nano Banana, Kling, Edits
The Rusty Nail
All generative Instagram reel. Tools: Nano Banana, Kling, Edits
Fenced
Meta ad creative for a self deprecating golf t-shirt collection. Tools: Nano Banana, Kling, Edits
Fairway Fiend
All generative Instagram reel. Tools: Nano Banana, Kling, Edits
About
Dhanai Holtzclaw
Los Angeles–based creative lead spanning art direction and product design. Twenty years across broadcast, advertising, web, and product — from agency creative direction at DJcity and Ciplex to founding Takeout Order, where I built the brand to $3.8M and the fulfillment software operators run every day.
I art-direct brand systems and campaigns, and I design the product surfaces those brands live in — feeds, ops tools, growth loops. Came up on Photoshop and Flash; After Effects followed. Today I direct AI-native generative creative and ship front ends in Next.js when that's faster than briefing it.
Doomsy, Parfade, and Studio sit alongside the brand work: proof I can own taste and systems — how it looks and how it works.
Open to opportunities
Art direction, brand, and product design roles — craft and systems. Based in LA, open across North America.
View full resume →